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	<title>Kommentarer till Facebook gör en riktigt Beacon-pudel</title>
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	<link>http://www.uppkopplat.se/2007/12/07/facebook-gor-en-riktigt-beacon-pudel/</link>
	<description>Framtiden är social och sökbar</description>
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		<title>Av: Christer</title>
		<link>http://www.uppkopplat.se/2007/12/07/facebook-gor-en-riktigt-beacon-pudel/comment-page-1/#comment-38539</link>
		<dc:creator>Christer</dc:creator>
		<pubDate>Sun, 09 Dec 2007 13:22:50 +0000</pubDate>
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		<description>Det är inte en lätt balansgång Facebook har gett sig in på. 
Senaste numret av Fast Company har en intressant artikel om hur Facebook närmar sig annonsmarknaden -  och vilka förhoppningar de har: &quot;..he sees serious money on the table. &quot;Facebook users are more engaged with each other,&quot; he says. &quot;Aren&#039;t you more likely to be interested in what your friends are doing?&quot; Google, which focuses by and large on demand fulfillment, is a $160 billion company. &quot;For every dollar that goes into fulfillment, there are hundreds that are spent on generation,&quot; he says, particularly by the big brands. So what could Facebook be worth? Five times Google? Ten times? &quot;Could be,&quot; he smiles.&quot; Se mer på: http://www.fastcompany.com/magazine/120/facebook-is-the-it-company-of-2007.html</description>
		<content:encoded><![CDATA[<p>Det är inte en lätt balansgång Facebook har gett sig in på.<br />
Senaste numret av Fast Company har en intressant artikel om hur Facebook närmar sig annonsmarknaden &#8211;  och vilka förhoppningar de har: &#8221;..he sees serious money on the table. &#8221;Facebook users are more engaged with each other,&#8221; he says. &#8221;Aren&#8217;t you more likely to be interested in what your friends are doing?&#8221; Google, which focuses by and large on demand fulfillment, is a $160 billion company. &#8221;For every dollar that goes into fulfillment, there are hundreds that are spent on generation,&#8221; he says, particularly by the big brands. So what could Facebook be worth? Five times Google? Ten times? &#8221;Could be,&#8221; he smiles.&#8221; Se mer på: <a href="http://www.fastcompany.com/magazine/120/facebook-is-the-it-company-of-2007.html" rel="nofollow">http://www.fastcompany.com/magazine/120/facebook-is-the-it-company-of-2007.html</a></p>
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